Dean of Big Data

William Schmarzo

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Top Stories by William Schmarzo

Business Model Transformation and What it Means to the Data Industry I recently read an MIT Sloan Management Review article by Clayton Christensen’s recent book titled “The Hard Truth About Business Model Innovations.” While the article is full of great observations about business model transformation, the most important motivation for business model transformation is found at the end: “..our understanding of the business model journey allows us to see that, over the long term, the greatest innovation risk a company can take is to decide not to create new businesses that decouple the company’s future from that of its current business units.” We use the Big Data Business Model Maturity Index as a vehicle for engaging with our clients about how they can leverage data and analytics to transform their business models (see Figure 1). Figure 1: Big Data Business Model Ma... (more)

Aggregated Data Dilemma | @BigDataExpo #BigData #Analytics #DataScience

Okay, I am weird (tell me something that I don’t know, say most of my friends).  For Christmas I wanted a Nike Apple Watch to go with my existing FitBit and Garmin fitness trackers (I look sort of like a cyborg in the photo below…which is always cool). While I was intrigued by the ability to do all sorts of cool things on the Apple Watch (like take a phone call and talk into my wrist watch like Dick Tracy), the thing that most intrigued me was the ability to buy third-party apps that could yield detailed exercise and health data.  I was hoping that this detailed exercise and hea... (more)

Is Data Science Really Science? | @BigDataExpo #BigData #Analytics #DataScience

My son Max is home from college and that always leads to some interesting conversations.  Max is in graduate school at Iowa State University where he is studying kinesiology and strength training.  As part of his research project, he is applying physics to athletic training in order to understand how certain types of exercises can lead to improvements in athletic speed, strength, agility, and recovery. Figure 1:  The Laws of Kinesiology Max was showing me one drill designed to increase the speed and thrust associated with jumping (Max added 5 inches to his vertical leap over the... (more)

Tips for Data Scientists | @CloudExpo #BigData #IoT #ML #AI #DataScience

I spend a lot of time helping organizations to “think like a data scientist.” My book “Big Data MBA: Driving Business Strategies with Data Science” has several chapters devoted to helping business leaders to embrace the power of data scientist thinking. My Big Data MBA class at the University of San Francisco School of Management focuses on teaching tomorrow’s business executives the power of analytics and data science to optimize key business processes, uncover new monetization opportunities and create a more compelling, engaging customer and channel engagement. However in work... (more)

Holiday Experience and #BigData | @CloudExpo @Schmarzo #IoT #Analytics

The holiday season is nearly upon us (I’ve already heard Christmas songs being played…really?) and retailers are usually the big winners during the holiday season. However, leading retailers are already thinking beyond the current holiday season, and not just from marketing and merchandising perspectives. These leading retailers are considering how this holiday season – and the resulting wealth of customer, product and operational data – can be converted into new analytic insights that can be used to optimize key business processes, uncover new monetization opportunities and cre... (more)